While elder abuse can take many forms, one method of elder abuse is identity theft. A common form of identity theft is where someone obtains your private confidential information and then uses it to obtain credit accounts. This pernicious problem was humorously illustrated in a series of television commercials from Citibank, including this one. Unfortunately, the problem of identity theft has become so prevalent that according to this article, a National Public Radio station in Madison, Wisconsin recently stopped using volunteers during its call-in pledge drive because the station can no longer obtain insurance coverage if one its volunteers were to misappropriate a contributor’s credit card information.
A number of private organizations, including Citibank, have tried to remedy the identify theft problem but perhaps none with more confidence than LifeLock. In a series of nationally broadcast advertisements, LifeLock CEO Todd Davis brazenly broadcasted his name and social security number and dared anyone to steal his identity. According to this article, least 87 attempts have been made to misappropriate Mr. Davis’ identity and recently, one conniving person succeeded by convincing a pay-day lender to advance $500 based on Mr. Davis’ personal identification information. Now, customers in several states are suing claiming that LifeLock’s services don’t perform as advertised.